wish-fulfillment level--the "coffins of black" are the chimneys the boys work in; the "Angel" who releases them is a wise legislator or rich benefactor (like Oliver Twist's Mr. Brownlow) who releases them from the bondage of their labor with the key of social legislation or of wealth; the green plains represent a happier future. At this level, the dream represents only a wish or a hope. On the
greenhouse gases.
The protocol was developed under the UNFCCC - the United Nations Framework Convention on Climate Change. Participating countries that have ratified the Kyoto Protocol have committed to cut emissions of not only carbon dioxide, but of also other greenhouse gases, being: Methane (CH4), Nitrous oxide (N2O), Hydrofluorocarbons (HFCs), Perfluorocarbons (PFCs), Sulphur hexafluoride (
Competitors.
Falling oil prices.
Negative Reputation of design
negative image occurred by recall
Import car
expensive because of import duty
& Luxury image is already builded.
But Prius
economical image
&
Confusion of target
Background of the case
Maersk approach
Strive to create long term value
Sustainability strategy
Health and safety
Climate change and environment
Responsible business practice
Social responsibility
Green Logistics is emerged.
As I mentioned, The Green Supply Chain concept is founded on the sustainable development approach.
Green logistics is a form of logistics which is calculated to be environmentally and often socially friendly in addition to economically functional.
The Green Supply Chain approach seeks to reduce a product or service’s ecological impact to a minimum.
Therefor
Energy Consumption
- Corporate computing’s fast-growing power consumption is
forcing companies to adopt green energy practices
- The power consumption of data centers is doubling every
five years
- Energy consumption by data centers
doubled between 2000 and 2006
→ Companies have to come up with
◎ Green Cross in the vaccine market
Green Cross is a R&D-oriented company that leads the Korean biotechnology industry since its foundation in 1967. Starting from the nation's first production and sales of Plasma Fractions in 1970, which required sophisticated technology, Green Cross has striven to develop ethical drugs that are hard to produce but essential to patients. Subsequently, it i
level--the "coffins of black" are the chimneys the boys work in; the "Angel" who releases them is a wise legislator or rich benefactor (like Oliver Twist's Mr. Brownlow) who releases them from the bondage of their labor with the key of social legislation or of wealth; the green plains represent a happier future. At this level, the dream represents only a wish or a hope. On the se
green building appeared. One of these alternatives, green building certification was actively developed and carried out in each countries.
The United States established US Green Building Council (USGBC) in 1993 for pursuing the sustainability of buildings and construction industry, designed buildings and communities that can give environment improving quality of life and presented LEED (Leaders
1. Introducing Coca-Cola: Overall introduction and Green journey
Coca-Cola Company
- World’s largest beverage company
- Products sold in more than 200 countries
- World’s most valuable brand (2001-2012)
- Considered as a Green Leader through their successful campaigns and systems
Criticisms in the Past & Improvement
- Got major criticisms for destroying the environment
Ex) “In